China's zipper "bar brand" main foreign trade market

November 29, 2022

In the first half of the year, China's export orders maintained good growth. The good development in the first half of the year spread across the entire Chinese zipper industry. China Zipper Association Zipper Branch (hereinafter referred to as "China Zipper Association") data show that from January to May this year, the overall economic operation of the zipper industry is good, production and exports increased significantly, orders increased business conditions are generally good. The same period last year. Among them, domestic zipper sales grew by 5% year-on-year on average, and export zipper grew by 10% year-on-year.
According to Xu Shuhu, the growth of the zipper industry in the first half of the year mainly came from the foreign trade market. And the growth rate is better than the national peer export level. Especially from March to May, many large backbone zipper enterprises in Fujian experienced orders that could not be placed, and zipper sales prices were generally higher than last year.
"The zipper price index of some enterprises also hit a new high around April and May, and these business conditions have exceeded the best level before the global financial crisis in 2008." Zhou Yiyang, director of the secretariat of Hubei zipper industry association.
From the analysis of the growth of "famous brand" strategy in the first half of the year, many enterprises believe that on the one hand, the economic environment is favorable, but the reason is that the company's strip zipper products have quality advantages and are therefore welcomed by foreign brand customers.
"Increasing the research and development of high-quality finished products is the embodiment of Hubei zipper brand awareness and the advantage of Hubei zipper in domestic and international markets. In the future, we will continue to guide enterprises to strengthen brand awareness and establish "Hubei zipper" in foreign markets. "The quality of the world image". According to Zhou Yiyang, there is a causal relationship between enterprise brand and quality, which are complementary to each other. Only when the enterprise owner has established brand awareness, the quality of the enterprise's products can be effectively improved, and the brand strategy can be implemented to extend the market from domestic to global.

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