With the improvement of people’s living standards, people’s concept of consumption of agricultural and sideline products has changed from quantitative to qualitative. Not only do they require pure taste, but they also require quality products. Therefore, some agricultural and sideline products with exquisite packaging, peculiar appearance and high quality are increasingly favored by the market. And those who are simple, low-grade Agricultural Products are few people interested. This consumption trend means that the improvement of agricultural and sideline product packaging is imperative. Under this trend, improving the packaging of agricultural and sideline products has become one of the important ways to improve the quality of agricultural and sideline products, expand the sales market, and increase the economic efficiency of enterprises.
Insiders suggested that to improve the packaging of agricultural and sideline products, we must fully consider the characteristics of agricultural and sideline products, the characteristics of the sales market, consumer psychology and other factors in the selection of materials, packaging design, etc., so that the perfect combination of packaging and products to achieve sales promotion purpose.
Fruit packaging: At present, domestic fruit packaging is still in its infancy. Many fruits are not packaged during the peak season and are piled on the roadside for sale, or they are packed in traditional bamboo baskets and plastic woven bags, weighing tens of kilograms, not to mention packaging design and brand promotion. However, with the development of the market economy, some fruit manufacturers have begun to realize the value of packaging. The astute fruit stall owners have selected several fruits in a refined small basket and then coated with a transparent plastic film. With plastic flowers, the value can be doubled and business is booming. Last year, several fruit growers in the southwestern town of Minshan, capital of Anhui province, invented the "bottle" loaded pear, which was neither polluted nor sugary enough. After entering supermarkets, it sold for 20-25 yuan per kilogram and the product was greatly increased in value. Some experts believe that there are still large articles for fruit packaging. For example, Hunan Jiangyong has a type of pomelo, which is of good quality and good quality. However, due to the thick pomelo skin, remote production areas and high transportation costs. If the skin is peeled off locally, the grapefruit is divided into a single valve and a plastic composite membrane is used for vacuum packaging or modified atmosphere packaging. This will not only make the grapefruit fresh, but also reduce the weight, save the transportation cost, and more importantly, improve the product quality. Increasing the income of farmers has a positive effect on promoting the industrialization, branding, and marketing of local pomelo.
Vegetable packaging: With the rise of the net vegetable market, vegetables in China have ended up with no packaging history. Experts believe that to improve the economic benefits of vegetable growing in an all-round way, we must start with packaging. First of all, the transportation of vegetables should be packaged to prevent damage caused by crushed vegetables during transportation. This type of packaging should be simple, effectively prevent crushing, and be reusable for low cost. Secondly, in the vegetable planting base, we will engage in clean vegetable processing, adopt advanced technology for packaging, and realize industrialization, so that vegetable sales will gradually be transformed from a bazaar to a supermarket.
Rice packaging: traditional rice packaging is based on sacks, plastic woven bags, each bag 15 kg, 25 kg, 50 kg range. In recent years, with the improvement of people's living standards, rice consumption has become increasingly high-quality, and traditional packaging can no longer meet market demand. To this end, related companies have developed plastic composite rice packaging bags to conform to the consumer trend of high-quality rice and miniaturization of packaging. This kind of packaging bag is printed with exquisite patterns, words, trademarks and bar codes to attract customers and promote sales. In addition, it can be vacuumized during packaging to extend the shelf life of high-quality rice, prevent moisture, mold, and insects. The effect is very satisfactory.