[ China Agricultural Machinery Industry News ] It is indeed an ideal state for rural e-commerce development to let industrial products enter the countryside and sell Agricultural Products to the city. However, this ideal state is often only possible in the development of rural e-commerce. At present, the development of rural e-commerce in China is still in its infancy. The situation is precisely that “industrial goods are easy to go to the countryside, and agricultural products are difficult to enter the city”. This gives people a sense of not being "agricultural" in rural e-commerce.

Industrial products are easy to go to the countryside, and agricultural products are difficult to enter the city.

In the current rural e-commerce industry, the reason why industrial products go to the countryside is easy, one, many brands of industrial products have been deeply rooted in the hearts of the people, welcomed by farmers, and their concept of touch-net changes; both, from the e-commerce platform The price of purchasing products is obviously lower than that of county towns, townships and rural physical stores; three, the standardization of industrial products is high, the products have quality assurance, and the service has the commitment of e-commerce platform; four, the e-commerce delivery home, let the farmers feel It is convenient and fast, especially the rural left-behind population is mostly elderly, children, women, and e-commerce delivers home to save them from the hardships of the boat.

However, it is difficult for agricultural products to enter the city. On the one hand, many farmers are not interested in the "online" of agricultural products, and there is no e-commerce awareness. In particular, rural laborers are mostly left-behind women, left-behind children, left-behind elderly people, and platforms for rural e-commerce. Or the merchant can't "catch the ducks on the shelves." On the other hand, the degree of standardization of agricultural products is relatively low. If there are no leading enterprises, cooperatives or family farms to produce products suitable for e-commerce sales, e-commerce will also be "a good woman." In addition, the upstream of agricultural products is more demanding than the downstream of industrial products, and the distribution is scattered and the cost is a big bottleneck.

It is necessary for rural e-commerce to realize the two-way circulation of industrial products and agricultural products. It is not appropriate to simply rely on platforms and businesses for rural e-commerce, and it is necessary for platforms, merchants, governments, and peasants to "multiple parties" and "bring groups to warm up." It is necessary to innovate and improve the capital investment mechanism, make full use of financial support means, build leading enterprises, cooperatives, family farms, promote the standardized production of agricultural products, increase the construction of infrastructure such as centralized trading and transportation of agricultural products, and accelerate the construction of rural logistics system networks. It is also necessary to attract migrant workers to return to the countryside, carry out modern agricultural production, and participate in the development of rural e-commerce.